White Hat SEO is a term used to describe all the search engine optimization techniques in accordance with ethics and Google’s guidelines.
It implies content using strategies that do not put you at stake for Google’s reverberations. These tactics keep you within the bound defined by Google.
Examples of a few such White Hat SEO under Google tactics are:
- Invest in quality content.
- Use Meta-Tags.
- Less loading time.
- Easy navigation.
- Responsive design.
Follow these guidelines by Google to improve search engine ranking while maintaining the integrity of your website. Instead of getting banned from the robust search engines, following the set boundaries is always beneficial.